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Product and experience strategist creating vision, team alignment, and interactive delight.

Experience

Teaching an upper-level undergraduate course on UX strategy, focusing on evaluating digital experiences through heuristics, personas, and user journeys, and guiding students to synthesize findings into strategic insights and recommendations presented in a final audit project.

Instructor : UX2 - Advanced Strategy & Design

2024 — Present, University of Colorado, Boulder

Lead UX Strategist 2018 - 2024

  • Set UX direction for large-scale, international efforts, like verification, e-commerce, catalog taxonomy, and support ecosystem redesign.

  • Transformed business needs into clear models, flows, and recommendations for engineering, product, and leadership.

  • Created delightful, productive experiences despite massive technical and organizational constraints.

  • Initiated and directed user tests, and integrated data into key decisions.

  • Led UX for collaborations with companies like Google, Microsoft, and Airbnb.

  • Partnered with development, branding, marketing, product, and customer service teams.

  • Initiated and led solution designs for internal ecosystems to improve efficiency and collaboration.

Head of UX 2016 - 2018

  • Oversaw UX across the full web portfolio spanning marketing, product, and support.

  • ​​Directed user testing to validate navigation, content clarity, and shared design patterns.

  • Led cross-functional teams through problem framing, journey mapping, and experience improvements.

  • Created UX standards, content guidelines, and design documentation used across departments.

Senior UX Designer 2014 - 2016

  • Led ideation for interactive solutions to business and development needs.

  • Guided iterative design work alongside cross-functional team members.

  • Facilitated design thinking sessions, brainstorming workshops, and rapid concept sketching.

  • Acted as the senior voice on UI copy, UX content, and microcopy.

  • Created, managed, and finalized development stories.

  • Worked in Agile, Kanban, and Waterfall methodologies simultaneously.

UX Designer 2011 - 2014

  • Created flows, wireframes, and final designs for multiple product teams.

  • Performed usability reviews and early user validation to guide decisions.

  • Promoted clearer IA, content structure, and usability standards across teams.

  • Worked with developers to improve clarity and ease of use for global, non-technical audiences.

Front-end Developer 2010 - 2011

  • Built and maintained interfaces for core web properties using HTML, CSS, and JavaScript.

  • Hosted popular “Ask the UXpert” webinar series for nonprofit leaders around the world – sponsored by the TechSoup Global.

  • Created and scaled first UX & Creative functions for international tech organization.

  • Initiated and scaled first Design System for international tech organization.

Achievements

  • UX Director

  • UI Design Director

  • UX/CX Content Director

  • Product Owner

  • Project Manager

  • Web Producer

  • Cross-functional Team Leader

  • Coach

De Facto Roles

  • Masters in Web Design & New Media Academy of Art University, CA

  • Bachelors in Multimedia Journalism Temple University, PA

Education